marketing
CAC Calculator
Calculate customer acquisition cost based on total spend and new customers.
CAC
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How it works
Use this calculator to work out customer acquisition cost based on total spend and new customers acquired.
Formula
CAC = Total Marketing Spend ÷ New Customers
Example
If you spent 3000 and acquired 60 customers:
- CAC = 50.00
Why it matters
CAC is one of the most important metrics in growth marketing. It helps you understand the real cost of acquiring customers.
Common use cases
- Paid acquisition analysis
- Startup unit economics
- Budget planning
- Profitability checks