pricing
Product Price Calculator
Calculate selling price based on cost, markup, VAT, and fees.
Price Ex VAT
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VAT Amount
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Price Inc VAT
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How it works
Use this calculator to estimate a product selling price based on cost, markup, VAT, and fees.
Formula
Base Selling Price = Cost × (1 + Markup %)
Fee Adjustment = Base Selling Price × Fee %
Final Price Ex VAT = Base Selling Price + Fee Adjustment
Final Price Inc VAT = Final Price Ex VAT + VAT
Example
If product cost is 100, markup is 50%, fees are 3%, and VAT is 15%:
- Price Ex VAT = 154.50
- VAT = 23.18
- Price Inc VAT = 177.68
Why it matters
A strong pricing decision must include markup, tax, and payment costs. This calculator helps avoid underpricing.
Common use cases
- Product launch pricing
- Ecommerce margin planning
- Wholesale and retail pricing
- Channel fee adjustments