marketing
ROAS Calculator
Calculate return on ad spend based on revenue and ad costs.
ROAS
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How it works
Use this calculator to work out return on ad spend based on revenue and advertising costs.
Formula
ROAS = Revenue ÷ Ad Spend
Example
If revenue is 5000 and ad spend is 1000:
- ROAS = 5.00x
Why it matters
ROAS helps you understand whether your advertising is producing enough revenue relative to spend.
Common use cases
- Meta ads analysis
- Google Ads reporting
- Ecommerce campaign reviews
- Budget allocation decisions